Unifying fashion, art and architecture - Talented architects Neiheiser and Valle designed a space that helped combine these aspects to create a unique customer experience. The three week pop-up store at the SuperPier at Hudson River Park, New York, is an exciting project for Linda Farrow bringing creative individuals together and to be present in a location.
The installation will offer a selection of eyewear from the Linda Farrow collection, as well as its celebrated international designer collaborations. Unveiling for the first time the SS14 collaboration collections with Suno and 3.1
Phillip Lim, as well as continuing collaborations with designers like Dries Van Noten, Jeremy Scott, Oscar de la Renta, The Row, and Prabal Gurung. Alongside the eyewear collection, the installation will offer a capsule collection in celebration of the Linda Farrow 10th anniversary of the relaunch of the brand. Expanding into lifestyle for the first time, the capsule collection is a luxurious selection of collaborative projects created with leading designers including shoes by Nicholas Kirkwood, lingerie by Agent Provocateur, jewellery by Mawi and the first Linda Farrow handbag, among other items and will be the exclusive brick & mortar to carry the capsule in New York.
This BOFFO Building Fashion project is designed to transport the visitor from the dark winter of New York City to an infinite landscape of stone and light. Neiheiser & Valle state, “Eyewear mediates our vision and moderates our intake of light, but it also has the power to transform and transport.” For this installation, the architectural elements are minimized while the spatial qualities essential to both vision and illusion - deep space, radiance, and reflection - are maximized. The only objects present are the Linda Farrow glasses, suspended against an undulating environment of rich material qualities - coarse piles of stone, gold displays, ethereal mirrors, polished marble, and crisp light. Parallel walls of mirrored reflection multiply the space in both directions, creating an infinite field that is both heavy and light, an expansive landscape paradoxically contained within the confines of a shipping container, an oasis of luxury and warmth unexpectedly discovered in a cold warehouse by the Hudson River.